Kassel-based GASCADE is one of Germany's largest long-distance gas pipeline network operators. The company connects countries and energy supplies, requiring a diverse workforce.
machbar has supported GASCADE since 2012, providing services from corporate design and company publications to photography. We developed the "LET'S CONNECT" employer campaign to align candidate aspirations with GASCADE's opportunities. The core idea is embedded in the lettering: the red 'C' transforms into a pipe connector. Employees feature prominently in the campaign, sharing their experiences in videos. From apprenticeship advertisements and target-group-specific flyers to recruitment fair stands and career website graphics, "LET'S CONNECT" unifies all touchpoints into a cohesive employer brand.
